Did-it Recognizes Benefits of PostgreSQL
Posted on 2006-02-01
Posted by tom.dubois@pervasive.com
Did-It Search Marketing Recognizes Benefits of PostgreSQL Through
Assistance from Pervasive Software
Search Marketing Management Firm Leverages Pervasive’s Database
Expertise, Saving Costs, Stabilizing Database Performance
AUSTIN, TEXAS ? January 31, 2006 - Pervasive Software® Inc.
(Nasdaq: PVSW), a global value leader in data infrastructure
software, today announced that Did-It Search Marketing has
partnered with Pervasive to provide assistance for their back-end
PostgreSQL database infrastructure. As a result of the
partnership Did-It has already recognized cost savings through
the elimination of expensive database licensing fees, and the
elimination of the need to hire a dedicated database
administrator. These savings will transfer to Did-it’s customers
and help the growing search company remain competitive in the
industry.
Did-it is a search marketing management firm that maximizes
marketing campaigns for its customers, including E*TRADE
FINANCIAL, Cingular Wireless and Match.com. By integrating
strategy, analytics and technology, the company is able to
provide its impressive customer base with innovative better ways
to reach their target markets. Did-It chose PostgreSQL to fuel
its search engines because PostgreSQL provides enterprise-level
functionality and performance, plus tried and tested technology
with a simple BSD license. Did-It runs over 22 million insert and
update transactions per day through their primary database,
Did-It depends on Pervasive to provide the technical support to
exploit the power and speed of the database while keeping
operating costs at a minimum.
“Within days of signing our agreement, a highly-skilled
Pervasive technician came onsite and learned our system and how
we were using PostgreSQL,” says John Merryman, vice president of
Technology Solutions at Did-it. “He then made the appropriate
adjustments and configuration changes so we could reap the full
benefits of the reliability, robustness and functionality of the
database. Pervasive’s comprehensive support is what a high-cost
database administrator would be expected to provide, but now we
consider Pervasive a valuable extension of our own IT staff.”
Did-It estimates that they will save $250,000 per year with the
PostgreSQL solution and Pervasive services versus an Oracle
license and an internal database administrator.
Pervasive will provide ongoing Gold-level technical support for
Did-it’s database, enabling the company’s development resources
to remain focused on the real performance drivers and confident
its database is stable and functioning at its optimum potential.
Pervasive Postgres support is sold by an annual subscription and
Gold-level support offers maximum response times within two
business hours for critical issues and 12 business hours for
non-critical issues.
“Many external administrators and internal IT departments
aren’t equipped to optimize the full benefits of PostgreSQL.
Pervasive’s Postgres support should be considered a practical,
even preferred, alternative to expensive administrators or
overwhelmed IT departments,” says Gilbert Van Cutsem, general
manager of Pervasive’s Database Division. “Leveraging
Pervasive’s 20 years of database experience gives clients all
the robust features of PostgreSQL, and the technical expertise
they need, at a fraction of the cost of high-priced
databases.”
PostgreSQL is the open source database technology leader,
offering enterprise-ready core technology like views, triggers,
stored procedures, and security, and it is released under the
business-friendly BSD license, allowing royalty-free use within
commercial settings. Pervasive provides services and professional
support for PostgreSQL that assist customers in deriving value
from the benefits of open source database technology -- faster
adoption, greater ROI, and lower risk. Pervasive support is
provided at various levels, providing a flexible business model
that can be tailored to the needs of any organization. Service
components include solutions to resolve problems with database
servers in mission-critical and non - mission critical
environments.
Pervasive remains focused on the infrastructure layer of the
software solution stack and on delivering low total cost of
ownership, so it is uniquely positioned to provide real value to
channel partners and their customers. Pervasive was the first
public company offering software, support and services around
PostgreSQL. The company has applied deep knowledge and more than
20 years of database, migration and integration experience and
expertise to the rich functionality, services and support around
PostgreSQL. Pervasive has been an active PostgreSQL community
member since January 2005.
Pervasive Software is hosting a series of informative Webinars on
Open Source databases covering topics including benefits,
markets, evaluation and migration. For more information on
Webinar times and for information on registration, visit
http://www.pervasive-postgres.com.
About Did-it Search Marketing
Did-it Search Marketing, a recognized leader in the Search since
1996, drives sales and profit growth, market share and return on
marketing investment for over 200 clients, including E*TRADE
FINANCIAL and Cingular Wireless. In 2004, Jupiter Research ranked
Did-it the Number One Search Engine Marketing firm for technology
and market suitability. More information can be found at
www.did-it.com or (800) 932-7761.
About Pervasive Software
Pervasive Software (Nasdaq: PVSW) provides data infrastructure
software that helps companies unleash the value of their data
investments. For more than two decades, Pervasive has delivered
an enduring value proposition and the best combination of
performance, reliability, functionality, and connectivity. Today
Pervasive is leading its chosen markets by defining and
accelerating the inevitable transition from high cost to high
value. Pervasive's value is proven by the size, diversity and
loyalty of its customer base, partners, and channels. Tens of
thousands of customers in virtually every industry, in more than
150 countries around the world, rely on Pervasive to manage,
integrate, analyze and secure their critical data. For more
information, go to www.pervasive.com. For more information about
Pervasive PostgreSQL, go to www.pervasivepostgres.com.
Cautionary Statement
This release may contain forward-looking statements, which are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. All forward-looking
statements included in this document are based upon information
available to Pervasive as of the date hereof, and Pervasive
assumes no obligation to update any such forward-looking
statement.
###
All Pervasive brand and product names are trademarks or
registered trademarks of Pervasive Software Inc. in the United
States and other countries. All other marks are the property of
their respective owners.
|